FloBuildr vs a roofing CRM

A real one, and our own. MCA Construction & Roofing, the company co-founder Bradley McHugh runs, was paying about $2,500 to $3,000 a month for a roofing CRM, plus about $500 for a job photo app and AI subscriptions on top. Roughly $3,000 a month. They run the whole job on FloBuildr now at $399.

A roofing CRM is roofing only and priced per user. The day your roofing GC does anything else, you are buying a second tool.

That number climbs on its own. Per-user pricing means every hire adds to it, and the add-ons that unlock what you need add to it again. $399 is the whole company, flat. It does not move when you grow.

The columns above are public pricing for the leading tool in this category, from our Competitor Pricing and Capability Map, June 2026. The MCA figures come from co-founder Bradley McHugh, who runs that company, given as a range because that is how he gave them. They are our own numbers, not an outside reference. Your quote may vary.

Where each tool is stronger

• A roofing CRM is deep in roofing. Its insurance and supplement claim workflows are genuinely its territory and we do not build that paperwork.
• Roof measurement is parity, not a gap. FloBuildr traces roof planes on satellite, sets pitch, and returns squares with waste, saved to the property for every future job. Certified auto-pitch reports are available when a job needs one.
• Distributor ordering is parity too. Live account-specific distributor pricing sits inside the estimate and the worksheet, and marking materials Ordered can submit the order through the supplier API, re-priced at the branch before it sends.
• It runs half your business. Our map puts these tools in the roofing vertical and shows this buyer running a GC tool beside one for everything else. FloBuildr runs both on one record.
• You pay per user there and flat here. About $250 base plus about $100 a head plus add-ons climbs with every hire. $399 does not move.

More of the job, on one record, for a third of what ten users cost you today.